What are the advantages of mobile apps for business? If you’ve ever wondered: Does my business need a mobile app? You are in the right place. Developing a mobile app for your business is a serious undertaking, so you need to understand the importance of a mobile app for business and the benefits of using it in your business. This guide explains advantages of mobile apps for business, the functional and marketing benefits of mobile apps for businesses, and the use of mobile apps in the business.
Does my business need a mobile app?
In 2019, more than a third of the human population on Earth had a mobile smart device such as an Android phone, iPhone, or iPad. These statistics represent a way of communicating with new customers that were unimaginable a decade ago.
In the UK alone, 78% of adults use mobile and smart devices to access the internet. In 2017, a mobile device was the most popular way for adults to access the internet (73%). Only 43% of users used a “traditional” desktop or laptop computer to access the internet, and the mobile app market is growing and growing as more and more people turn a computer or laptop into a mobile smart every year device.
Developing a mobile app for business can provide valuable marketing opportunities and help you reach your target audience, as well as many other benefits that can help you stand out from your competition.
Advantages Of Mobile Apps For Business
1. Direct communication and interaction with customers and customers
One of the reasons your business needs an app is to improve direct communication with customers and customers. With access to a wealth of information at the touch of a button, the development of mobile business applications has opened the door for clear and direct communication between customers and businesses. The information collected from customers using these apps is invaluable to any business as shopping behavior and buyer personalities are readily available to improve marketing strategies.
2. Improve Customer Loyalty
For customers, it must be heard and have a simple form of communication. Customers often communicate that they want an answer to a question about your service or order. Or they want to complain. Designing and developing mobile apps makes these two processes a lot easier for everyone. With the idea that the faster a customer can voice their concerns and get a response, the less likely they are to leave a bad review.
3. Increase brand awareness
A mobile app is an extension of your brand and therefore gives you the chance to stay true to the branding while exploring how to present it on a completely different digital platform. maybe brand new and innovative. It can also be seen as a new advertising platform for the company that can say whatever you want to raise awareness and therefore awareness of your brand.
Developing a mobile app for businesses allows you to reach potential new audiences. As an entirely new platform, the development of mobile business applications can also lead to a new target group of customers who prefer apps to a web browser.
4. Create a useful marketing channel
The development of custom apps also makes it possible to send notifications and information to customers ‘on the fly. If this information is useful and relevant to them, such as information about exclusive offers and promotions, it can help you attract loyal customers who appreciate using the app.
5. Create an effective loyalty program
For example, let’s say your company has a loyalty program or is considering boosting sales. In this case, a digitized loyalty program through a mobile app is an effective way to build and create a customer community. Once customers are rewarded for their spending, they are much more likely to come back. A mobile app makes it a lot easier and faster for them to do just that.
6. Get ahead of your competition
One of the most important things about mobile apps for business is that you really stand out from the competition. Apps are highly relevant in modern technology today and their use for businesses is fast becoming a trend. Still, it hasn’t quite caught on yet, so you can get a leg up on any competition.
Why your business needs an app to overtake competitors
You are probably currently in contact with your customers online. Maybe you have a simple website or you offer your customers a service (for example a webshop, a booking system, a product configurator, etc.) via a web portal. For example, a new mobile payment app we developed for a utility company showed that after a year of use, more than 60% of customers would rather use a mobile app to pay than a website optimized for mobile devices. This number indicates a consumer preference for online interaction.
1. To create a barrier to entry
If you deliver your product or service to your customers via an iOS (iPhone/iPad) or Android app, every new disruptive start-up that penetrates your market has to make the same effort. This raises the barrier to entry and secures your competitive position in the market.
2. Offers Unique Services
A mobile app for your business gives you the power to deliver your services in new and more competitive ways. For example, we developed a product finder app (Android and iOS) for one of our worldwide PLC customers. This app allows users to quickly scan a competitor’s products and find one of their alternative products that match the specification of the product being scanned. This app feature allows our customers to pull their business from their competitors with very little effort and immediately question their pricing and product quality.
3. Provide customers with a truly mobile experience
Also in this area, your app can give you a competitive advantage (literally in the case of our customer AuthenticateIS). Your app works when your customers are on the move, even in areas where internet connectivity isn’t available. AuthenticateIS has a market-leading web portal for supermarket chain certification, but there is an increasing demand for a more mobile experience for users.
Your users wanted to enter information directly into their system while in rural areas with no internet connection. A mobile app could extend its service and bring this new value to its customers, giving it another competitive advantage. The user experience is probably the primary goal when creating a business mobile app that connects your business with customers easily and with minimal effort.
How do I make an app for my business?
It follows that if you want to expand your customer base in the modern world, you need to seriously think about how business mobile apps can improve your interaction with your customers. They love the convenience, the familiar and easy app-like experience, and your company logo displayed on the home screen of their mobile device! To learn more about creating a mobile app, check out our dedicated blog post on this topic.
Keep your goals and target audience in mind
While there are many cultural differences, many different points of view, and approaches worldwide, mobile devices seem to be universal. Steve Jobs told how he saw a child in India who had never seen a computer use an iPad immediately and intuitively. We see the same effect with our customers with the mobile apps we develop for them. Apps are available in more than 30 countries around the world and are translated into a similar number of languages.
IOS vs Android Development
One area where there are some regional differences in the use of Android and Apple devices. In the UK, for example, 53% of smart devices used are Android and 46% iOS. The global average is 86.1% Android and 13.9% iOS. The US is dominated by Apple, with 64% of all devices being iPhone or iPad. Developing countries have a much higher percentage of Android devices due to their lower cost. In general, most of our customers build both iOS and Android apps, but your customer profile may indicate that you can prioritize one platform over the other.