In this article, I would talk about how to use Tinder advertising, how to advertise on tinder and how you can benefit as an entrepreneur to promote your brand/business with Tinder ads.
After its launch in 2012, Tinder has managed to become a maddening phenomenon in the online dating arena report more than a billion swipes per day in 2014.
But the Tinder app is no longer just about dating – marketers are using the platform to promote their brands and reach new market audiences.
A Tinder profile’s user information consists of photos and basic data from Facebook, a link to the user’s Instagram and Spotify accounts, and a brief biography unique to the dating platform.
The app is popular for ‘swipe right’ and ‘swipe left. The app then recommends possible matches based on location and common interests. Functions. These popular phrases stand for likes and dislikes.
But today, Tinder has grown from a world-renowned social app to a place for marketers to promote their brands.
The company’s partnership with Facebook is remarkable; it has built advertising relationships with companies like Tinder in recent years.
For this reason, Tinder advertising is now the second-largest source of revenue after premium subscriptions.
And the results are more than impressive. According to Facebook, ads on Tinder are seven times better than banner ads.
For this reason, the benefits of Tinder advertising on Facebook should be known to any serious marketer.
How big is Tinder?
Tinder has over 50 million users, making it the world’s largest dating app. In addition, more than 80% of these users are between the ages of 18 and 34, meaning most of the users are millennials.
Plus, most other dating apps are far from reaching the level of engagement that Tinder enjoys. This powerful combination of features has made this dating app an incredibly popular platform.
Because of this, its use has expanded from helping people find good dates to helping marketers sell products and services.
According to the company’s co-founder, Sean Rad, Tinder’s purpose is to meet new people, such as Google’s web search. And statistics on this app give some validity to these bold aspirations.
Currently, the app is available in over 30 languages, has generated over 1 billion matches with the app since its launch, and reports approximately 800 million swipes every day!
In addition, about a quarter of Tinder users pay for online dating services; and it is estimated that subscribers to the app will net the company $121 million. That turnover will soon grow to more than 1.5 billion dollars. On average, a Tinder user spends more than an hour with the app every day.
Still, for most users, Tinder is nothing more than a dating app. But the good thing is that rolling out ads won’t be a problem for many users as long as the platform continues to be able to help people make romantic connections.
Other social media platforms have become gold mines for marketers looking for customers, and Tinder is no exception. In any case, Tinder offers marketers a better deal than most other social media platforms.
As mentioned before, millennials dominate the Tinder user base. The reason for this interesting observation is that this is the population group most likely to use their mobile devices.
Why Are Huge Numbers Important If You Have A Business?
The above facts and figures about Tinder should and have piqued the interest of many marketers.
Many companies and organizations have partnered with Tinder to promote their products and the results are nothing short of impressive.
Given the large number of users who enjoy the platform, business owners who choose this app have easy access to a large audience.
According to the Global Web Index, most Tinder users enjoy trying new products, are brand conscious, and regularly tell their friends about new products and services.
Do you also find yourself better off than the average person, this should sound like music to your ears as a marketer or entrepreneur as a marketer or entrepreneur looking for a suitable market for your products and services.
Benefits of Tinder Advertising on Facebook
1. Better User Engagement
One of the main advantages of Tinder advertising on Facebook is that it provides greater user engagement. Unlike mainstream social media sites like Facebook, Tinder marketers enjoy an unprecedented level of user interaction.
For example, advertisers using Tinder can expect users to be enthusiastic about their products and services with other users. That engagement should create a viral ad chain that should make their ad campaigns much more successful.
2. More targeted advertising
Tinder advertising tends to be more targeted than most other ad campaigns, making them more effective.
Basically, by swiping through potential matches, a user can focus on a single ad. Therefore, when a brand’s profile is displayed, that brand gets the undivided attention of the user as it takes up the whole screen.
This creates a greater effect as the user has to somehow look at the screen before swiping or pressing the “X” button. Many social media platforms cannot achieve this level of engagement.
3. The best of programmatic advertising
Programmatic advertising, the type of Tinder advertising on Facebook, has increased. And since over 70% of display ads on Facebook are of this type these days, Tinder is a very good way to use this brand promotion method.
About 4 million advertisers use Facebook, and many of them use programmatic advertising. Tinder does these advertisers even better by ensuring they have access to a huge and highly engaged market audience.
4. Greater Potential for Paying Customers
Tinder has more fans willing to pay for dating services. This is good news for advertisers because it gives them access to an audience that is willing to pay for a good product.
Even sites like Match.com, which are known for their “deeper” connections than Tinder, don’t have as many people willing to pay for services.
5. More convenient for users to connect
Most other online advertisements require users to deliberately click the ad to learn more about your products and services.
Most people tolerate ads, so the chances of them doing their best to find them are far from promising. And if you are one of the lucky marketers whose ad will even be noticed by the user. With Tinder, the user needs to see your ad because that’s all it shows on their screen.
More importantly, it’s a lot easier to learn more about your product as all you have to do is swipe right. This is an action they know from using the app to find appointments.
Statistics show that almost a quarter of users swipe brands right. This shows just how much potential this platform has for brands mastering the art of marketing to the unique audiences that make up the Tinder universe.
6. Lots of swipes
Tinder receives hundreds of millions of swipes every day. In general, one in 10 to 20 swipes is related to a brand. Of course, this means you have a great opportunity to be seen by millions of users when they choose to advertise on Tinder.
And given the better quality the platform has to offer, take the opportunity to promote your brand on Tinder.
When users swipe right and contact you, they have the opportunity to provide more information about your product and are more likely to turn it into a sale
How To Advertise On Tinder
The partnership between Tinder and Facebook allows marketers to buy ads programmatically. As part of this agreement, targeted in-app ads will be visible to Tinder users through Facebook’s advertising network. That’s why Tinder advertising on Facebook has a lot to do with learning how to advertise on Tinder Facebook’s Audience Network.
A step-by-step guide to Tinder advertising on Facebook.
1. Step 1 – Create a Facebook Business Account
You can only use Facebook ads if you have a business account. So you need to create a fan page for your business. Click here to create your account now.
2. Step 2 – Create an ad
You can create a Facebook ad using the procedures provided. Note that the site selects “all placements” by default. This means your app can be viewed on desktop and mobile websites.
Facebook’s native ad formats are seamlessly integrated into Tinder’s UI for added convenience. In fact, this format is better supported than any other alternative you might have in mind. So there’s no point in creating your ads in other formats
3. Step 3: Make sure your ad is Tinder-enabled
When using Tinder advertising to market your brand, it’s important to remember what type of users that platform has. People use this social media app to find romantic games. As a result, tricks in the design of your ads can seem distasteful and therefore have a bad impact on your brand.
That’s why you need to design ads that meet the emotional desires of the viewer. Also, do your best to show that you care about the viewer in some way.
4. Step 4 – Create a suitable ad description
When creating the ad, you have the option to script its description. The details include the general characteristics of the users you target with the ad. For example, you can select age, gender, location, hobbies, and interests. Know that your ads will be seen by Tinder users who match the descriptions you create about your audience.
It is free to create an account and you can choose whether you are a local business, brand or product, company, institution, charity or community, etc. After the fan page is set up, you need to select the option ‘Go to Ad Manager” to create an ad campaign.
As you already know, Tinder is the favorite of 18-34-year-olds who make up more than 80% of its users. That’s why you need to make sure your ads are appropriate for this age group in terms of the products you sell, the popular references you use in your ads, and the language you use to get your message across.
So even if your brand sells products that cover all ages, make sure the ads that land on Tinder are appropriate for millennials. Otherwise, your promotions may fail.
5. Step 5: Select audience network as a placement option
When choosing the placement options and alternatives, make sure you choose Audience Network as one of the placements.
Once you’ve created an ad that will appear on Tinder through Facebook’s Audience Network, it will automatically qualify for ads on “all placements,” including Tinder.
The Tinder app is included in the Audience Network’s “Dating Apps” category. So you can have your ad appear on Tinder by default if you advertise or use a marketer who uses Facebook’s Audience Network.
However, if you want to show your ads specifically on Tinder, you can disable other apps.
How much do Tinder ads cost?
The interest “tinder” has 20.24M audiences on Facebook. The average CPC for interest “tinder” in 2020 is $0.4, and the average CPM is $6.49. Interests related to “tinder” include “The Last Samurai”, “Under Armour”, “Warrior Lacrosse” and “Estate”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interest, you can check it through ADCostly. And you can check the target audience of tinder through the Facebook interest targeting tool, AdTargeting.
Overview – How To Advertise On Tinder
Marketers never seem to run out of opportunities to reach their audiences. Who else would have thought that a dating app like Tinder would turn out to be such a rich hunting ground for marketers?
But marketers with incredible foresight have done it, and the truth is, this advertising channel works. Likewise, if you learn a few tricks to properly promote Tinder on Facebook, you’ll be well on your way to accessing audiences who are engaged, interested in branding, and happy to report on products and services that will like it. These are just some of the benefits that companies advertising on Tinder can look forward to.
Also, this app has about 50 million users; This is another good reason why as a marketer you should consider posting your ads on Tinder.
All you need to know is how Tinder advertising work on Facebook, and the above guidelines should help you do that.
Say yes to Tinder advertising on Facebook; This could be the marketing step you need to take your brand to the next level of profitability and popularity.
If you have any questions or need help setting up Tinder advertising for your brand, submit your request in the comments section and we’ll get back to you as soon as possible.