Ethan Qi, an analyst at Counterpoint Research, confirmed that the base 128GB Galaxy S21 would cost an estimated $ 399.50 to produce (as the storage cost is $ 15.20 cheaper than the 256GB model).
For what it’s worth, the base model sold for $ 799 at launch, while the 256 GB variant had a starting price of $ 849. So Samsung is definitely making a bit bigger profit on paper if you go for the 256 GB option.
The Samsung Galaxy S21 series is $ 200 cheaper than last year’s S20 family across the board, and it looks like that approach has paid off for the Korean company. But how much do these phones cost?
Well, Counterpoint Research (h / t: PhoneArena) has released a bill of materials analysis (BoM) of the phones, which estimates that making a Galaxy S21 Ultra (Snapdragon 888, mmWave) will cost 128 GB and 128 GB USD 533. The research firm added that this parts list is actually 7% cheaper than the S20 Ultra.
The company reports that memory, then move to a processor with a built-in modem, a reduction in the number of mmWave antenna modules, and dropping the contents of the box (charger, headphones) are the key areas for cost savings in the Samsung Ultra. fashion model. However, connection costs were slightly higher as the new phone added support for UWB and the S-Pen.
It’s worth stressing, of course, that a $ 533 BoM doesn’t mean Samsung makes $ 666 for every 128 GB S21 Ultra sold. Companies also spend a lot of money on research, marketing, and other costs that are not included in the cost of components. Also, interesting in the tracking company’s chart (see below), which shows that the S21 Ultra with Exynos drive is cheaper, presumably due to the lack of mmWave components and the internal chipset.
The Galaxy S21 and S21 Plus were able to achieve further cost savings of approximately 12% and 13% respectively compared to their predecessors. In particular, Counterpoint found that a 256 GB Galaxy S21 (Exynos 2100) had a BoM cost of ~ $ 414.
The research firm attributed these savings to hardware changes such as the removal of a 3D ToF camera (on the Plus model) and a lower screen resolution. The Plus version also has less RAM than its predecessor, while both devices come without a charger or headphones.
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We have asked Counterpoint for more details on BoM estimates for the 128 GB Galaxy S21 and will update the article when they contact us. Regardless, Samsung’s decision to cut prices seems to help move a bunch of Galaxy S21 series phones.