According to a recent survey, by 2020 the e-commerce industry would grow after an exponential chart. A successful and effective e-commerce business is able to provide you with an ROI (return on investment) that would leave you amazed! The market today is full of many eCommerce development companies that would serve your business grow and expand in a remarkable way. However, to stay ahead of your competitors and stand out from the crowd, you would need to understand the current trends in this field of e-commerce development. Here is a list of some smart eCommerce trends that will govern the 2018 market.
Smart eCommerce Trends That Are Going to Rule the Market of 2018
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This is an undeniable fact that mobile technology is growing noticeably. The rate of mobile transactions is also increased following an exponential graph. According to a research report done recently by Statista 2017, by the year 2020, mobile traffic would increase almost 8 times! Thus, it is easily understandable if your e-commerce site is not responsive in nature or does not work well with the mobile environment, it would not attract the right attention amount of visitors it should.
With technological innovations and improved inventions, proper implementation of Artificial Intelligence is playing a crucial role in this e-commerce business. This improved technology is improving the process of communication on the websites between consumers and brands. AI-enabled advanced chatbots are able to offer consumers the right product they want by communicating or asking their preferences. This way, you can not only improve customer relationship management but can also make satisfying and profitable deals.
The faster you can deliver the products to your customers, the happier and more satisfied your customers will become. Research on customer behavior shows that nearly 90% of customers want to get the products in their hands on the same day or within a maximum of 24 hours. Thus, your e-commerce business would shine successfully if you pay attention to all these aspects and take the necessary steps.
One of the latest trends that are becoming quite popular in the online business market is the use of video content. When users or visitors go through a product video well done, they can better understand the product. Rather than go through a monotonous description of the product, visitors would enjoy a well-made video about the product, explaining everything in a short time. This video content would not only increase the engagement of users or visitors to your site but would also increase sales by almost 70%.
In addition to all of the above-mentioned aspects, there are other crucial things that leave a huge impression on an e-commerce business. Some of these aspects are analyzing user behavior, using a single e-commerce network, mobile applications built with RA (Augmented Reality), and so on.