Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “ why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?”
What is Mobile Marketing?
I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before.
We can expect this trend to continue even further in the future, so get ready!
How Does Mobile Marketing Work?
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices.
Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Why You Need a Mobile Marketing Strategy
Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens.
According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option.
Some other interesting mobile marketing statistics:
If you don’t have a mobile marketing strategy yet, it’s time to get going
Types of Mobile Marketing Strategies
There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget.
App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action.
Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.
Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app.
Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below.
In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add- on extensions like click-to-call or maps.
Mobile image ads:
SMS: SMS marketing involves capturing a user’s phone number and sending them text offers. This is considered somewhat passé.
If you’re ready to dig in and optimize your mobile marketing campaigns, check out our list of 13 mobile marketing tools you need .
Mobile Marketing: Google AdWords Enhanced Campaigns On July 12, Google rolled out Enhanced Campaigns for all AdWords users, integrating mobile advertising options with classic online AdWords advertising.
Enhanced Campaigns allow advertisers to manage their AdWords bids across various devices in one single campaign, rather than make separate campaigns for mobile vs. desktop.
AdWords advertisers can simply take the Google search ads they already use, and then set bids to adjust for mobile devices.
To increase bids for mobile devices, users can set a positive bid adjustment, such as +20%, and vice versa – a bid adjustment of -10% reduces the bid by 10% for mobile devices.